What You’ll Do
- Develop and execute digital marketing strategies across paid media, email, SEO, and social to drive brand awareness and revenue growth.
- Manage and optimize campaigns on Meta, Google, and key retail platforms to improve ROI, acquisition, and retention.
- Oversee content planning and digital storytelling to ensure every touchpoint reflects imogene + willie’s heritage and design philosophy.
- Analyze performance metrics, customer behavior, and market trends to refine marketing decisions.
- Partner closely with creative, e-commerce, and product teams to align messaging and seasonal priorities.
- Lead CRM initiatives to strengthen community engagement, loyalty, and repeat purchases.
What We’re Looking For
- 3–5+ years of proven experience managing Meta Ads (Facebook & Instagram) campaigns.
- Strong command of paid media, analytics (GA4), email marketing, and omnichannel strategy.
- A data-driven mindset paired with an appreciation for storytelling and visual identity.
- Ability to manage budgets, scale performance, and collaborate across teams.
- Someone who values quality, consistency, and the craft behind every product.
Why Join Imogene + Willie
- Work with a brand deeply committed to craftsmanship and authenticity.
- Opportunity to shape the digital direction of an iconic American denim house.
- Collaborative, creative environment where your ideas carry real impact.
- Competitive salary + performance-driven incentives.
- Flexible work structure and long-term growth opportunities.
If you are a results-driven Digital Marketing Manager who loves experimentation, scaling and performance, apply now and be part of our global growth story.